Starbucks is taking part in a pilot scheme with mobile check-in service Foursquare trialling ad formats that let the coffee shop chain target users near its outlets via the app, alongside a host of other brands. Starbucks has promised further updates to its mobile, loyalty and digital platforms in the…

The offline navigation system Sygic is rounding out its offerings by integrating with Groupon, Foursquare, and ParkMe on a slew of new features for their U.S. and Canada user base. Although the Slovakian startup has accumulated 30 million users across 115 countries since 2004, Europe remains its biggest market. In "We think…

Google, Zappos Labs, Foursquare and taxi-hailing app Uber talked about the trade-off of consumer data in exchange for better customer experiences during PSFK’s Future of Retail forum Thursday along the San Francisco marina. Uber’s data evangelist, Bradley Voytek, kicked off the exchange with an anecdote about how when he started…

Need more foot traffic at your business? A new social media analytics app is here to the rescue. In a joint partnership with location-based social network Foursquare, social media management dashboard HootSuite released Foursquare for Business, a new app that integrates Foursquare insights with HootSuite’s social engagement capabilities. Foursquare for…