.KEYWORD peeditorial1100
.FLYINGHEAD FROM THE EDITOR-IN-CHIEF
.TITLE Welcome to PalmPower’s Enterprise Edition
.DEPT
.SUMMARY In this month’s editorial, Editor-in-Chief David Gewirtz introduces you to the brand new PalmPower Magazine Enterprise Edition.
.AUTHOR David Gewirtz
I’ve been looking forward to writing this editorial for a few weeks now. As you might imagine, getting ready to launch a new publication requires paying attention to a myriad of details, making a whole lot of phone calls, sitting in a bunch of meetings, and generally being a manager and leader.
But the time I take writing an editorial is quiet time, time that I’m able to sit and think, regain some perspective, and talk directly to our readers. As such, the time I spend writing is precious, quality time.
So here we are, launching a new magazine, PalmPower Magazine Enterprise Edition. While PalmPower’s Enterprise Edition shares the PalmPower trademark, it’s a completely separate publication. It has its own editorial mission, its own table of contents, back issues, and news focus. It even has its own (rather long) URL: http://www.palmpowerenterprise.com.
PalmPower’s Enterprise Edition opens up new opportunities for us while, at the same time, it harkens back to our beginnings in the magazine publishing business. You see, we’re thrilled that PalmPower’s Enterprise Edition has been made possible by an investment from Palm, Inc. So, this marks the first time that ZATZ is producing a publication with an outside investor, and that’s something new and exciting to us.
But it’s also an interesting flashback for co-founder Denise Amrich and myself. For years before we founded ZATZ, we partnered with both Lotus and Ziff-Davis (back when it was a technical publishing powerhouse, before its properties got scattered to the winds). It’s really great to be working closely with smart partners again.
Smart and courageous.
You see, while Palm has made it possible for us to bring you this new publication, they’ve allowed us to be completely independent in our editorial. That means if, in the course of presenting you all the details, we have to call Palm on something, we will. It would’ve been quite easy for the Palm folks to have tried to make editorial accountability a part of their agreement, but they didn’t. From the very beginning of our discussions, they were confident enough in their products and their people (and, by extension, our editors) to allow us complete editorial freedom.
And, like PalmPower before it, that editorial freedom makes us strong. We have no affiliations. We don’t sell any products. We don’t do any consulting. If we like a product, it’s because we like it, not because we’re trying to get you to order it from us. We have no hidden agenda and no profit motive from our content. Our only goal is to bring you exceptional content and create more and more exceptional magazines.
It’s almost three years since we launched our first issue of PalmPower. In that time, the Palm device has grown to be a common facet of our culture, nearly ubiquitous. It’s really become a part of our lives. More than just a tool for keeping track of your schedule, the Palm device has become an essential assistant. Last month, we wrote about Palm devices in the election process, and the month before, we wrote about how Palm devices can be used to help you improve your health and fitness.
So, if PalmPower provides you information on how to get the most out of your Palm device in your lifestyle, PalmPower’s Enterprise Edition will focus on how to get the most out of your Palm device in the work world.
.CALLOUT The Palm handheld computer is way more than a PIM.
Think about it. While most of us think of the Palm device as primarily an organizer, it’s really much more than that. It’s got a display and an input pad. It’s got a processor and memory. It’s got offline storage because of its HotSync capabilities. And it’s completely programmable. In short, at about a hundred and fifty bucks, the Palm device is among the cheapest, most complete, most portable general purpose computing devices available anywhere.
The Palm handheld computer is way more than a PIM.
The Palm device is a very powerful tool for the corporate world. Here in PalmPower’s Enterprise Edition, we’re going to show you how you and your company can get the most out of these tiny but tough general purpose computing machines.
For example, this month we’ll show you how your company can use the Palm device to supercharge your sales process, giving your team powerful resources they can carry in their pockets. Here’s one example: did you know there’s a cool little program called FlipChart that will let you show a PowerPoint-like presentation right on your Palm device? That’s incredibly useful and only one of the many programs we’ll show you in this issue.
We’re running another article on Palm Powered software tools for healthcare professionals. We’re also running a number of articles that’ll inspire you to plan for Palm devices in your company’s future. From an analysis of Palm president Carl Yankowski’s statement on company direction, to a look at the deals Palm’s doing to add more support for sales people, to an innovative concept called "handsizing," this issue will give you a lot to think about.
Before I sign off for this month, I want to point out and thank some of the exceptional individuals who’ve made this new publication possible. Our internal champions at Palm have been Jerry Cashman and Steve Franzese. We’d also like to thank Satjiv Chahil, Dan Glessner, Alan Kessler, Julie Pederson, and more. Working with these folks has been pure pleasure. They’ve been businesslike, friendly, and absolutely non-bureaucratic, which is no small feat for such a large organization.
I’m also going to call attention to two of my own ZATZ people who’ve performed exceptionally and who really made this publication possible. First, my co-founder, Denise Amrich, strongly advocated for the magazine and worked closely with Palm to make the whole deal come together. Excellent job, Denise, and right on mission. Second, I want to point out the contributions of our newest hire, Steve Niles. Steve is our staff editor, does the daily news page, and generally makes everything more readable. But this month, Steve had a much bigger job. He’s written a bunch of the articles for our premiere issue, found some great authors, and handled with aplomb the many editorial focus changes that happen as a publication gets launched. And he did it all without fuss and without complaint. Truly, Steve, you did a great job.
And so, dear reader, did you. Your support for PalmPower and DominoPower, and your desire to get the most out of your Palm devices, have made our jobs fun and rewarding. I’ll see you again in a few days with a great new issue of PalmPower (with spotlights on some really cool new hardware).
.BEGIN_SIDEBAR
.H1 Product availability and resources
For more information on FlipChart, visit http://www.middlecross.com/flipchart.html.
.H1 Bulk reprints
Bulk reprints of this article (in quantities of 100 or more) are available for a fee from Reprint Services, a ZATZ business partner. Contact them at reprints@zatz.com or by calling 1-800-217-7874.
.END_SIDEBAR
.BIO
.DISCUSS http://powerboards.zatz.com/cgi-bin/webx?50@@.ee6ea83
