Monday, February 3, 2014

The Quiet Upheaval of Facebook’s New iPhone App

This week, Facebook will have two big causes for celebration. On Monday, the company will release a new iPhone app. On Tuesday, it will turn 10.

A new iPhone app? New software would seem to pale against a decade of existenceten years in which the company has gone from a dorm room conception to a $150 billion capitalization, in which a website that once required harvard.edu email addresses became the world’s second most-visited.

But the new app, named Paper, is more important than it may first appear. It signals a change, long-time coming, for how the company interacts with consumers, and marks a new sort of competition among social networks. It’s a change that could affect far more than the iPhone users who will download the app on Monday.

But to understand why, you have to understand the app.

Keep reading…

Read also:

Facebook's Paper App for iPhone is the Future of Facebook (TIME)

Facebook Releases New 'Paper' Newsreader App for iPhone [Download] (iClarified)

How To Use Facebook's Georgeous New 'Paper' App For iPhone (Business Insider)

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