<p>This week, Facebook will have two big causes for celebration. On Monday, the company will release a new iPhone app. On Tuesday, it will turn 10.</p><p>A new iPhone app? New software would seem to pale against a decade of existenceten years in which the company has gone from a dorm room conception to a $150 billion capitalization, in which a website that once required harvard.edu email addresses became the world's second most-visited.</p><p>But the new app, named Paper, is more important than it may first appear. It signals a change, long-time coming, for how the company interacts with consumers, and marks a new sort of competition among social networks. It's a change that could affect far more than the iPhone users who will download the app on Monday.</p><p>But to understand why, you have to understand the app.</p><p><a href="http://www.theatlantic.com/technology/archive/2014/02/the-quiet-upheaval-of-facebooks-new-iphone-app/283477/">Keep reading...</a></p><p>Read also:</p><p><a href="http://techland.time.com/2014/02/03/facebooks-paper-app-for-iphone-is-the-future-of-facebook/">Facebook&#039;s Paper App for iPhone is the Future of Facebook</a> (TIME)</p><p><a href="http://www.iclarified.com/38049/facebook-releases-new-paper-newsreader-app-for-iphone-download">Facebook Releases New &#039;Paper&#039; Newsreader App for iPhone [Download]</a> (iClarified)</p><p><a href="http://www.businessinsider.com/how-to-use-facebook-iphone-paper-app-2014-2">How To Use Facebook&#039;s Georgeous New &#039;Paper&#039; App For iPhone</a> (Business Insider)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dKVb-CAomek6ntMnz1JweBlJ_kR4M&authuser=0&ned=us">134 additional articles.</a></p>