Sunday, January 19, 2014

Facebook ‘relationships guy’ courts Hollywood, media in new push

SAN FRANCISCO (Reuters) – Beyonce fans got a big surprise at midnight on December 13, when the pop star announced her new album from out of the blue.

Just as surprising was her decision to announce the album by posting a 15-second video on Instagram, the Facebook-owned online photo-and-video sharing service.

The exclusive announcement – virtually unheard of for a recording artist of that caliber – was a coup for Facebook, which has been upstaged by younger rival Twitter Inc as the go-to online forum for celebrities, sports and news.

Potentially billions of dollars in television advertising are at stake as consumers increasingly turn to social networks to stay abreast of the latest news and entertainment. Twitter and Facebook both are wooing advertisers with video ad platforms and trying to hold off mobile communications startups like WhatsApp and SnapChat, which have lured many younger users.

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Read also:

Facebook's 'Relationships Guy' Is Quietly Courting Hollywood (Business Insider)

Facebook 'relationships guy' Dan Rose courts Hollywood, media in new push to … (Economic Times)

Facebook "relationships guy" courts Hollywood, media in new push (Reuters India)

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