.KEYWORD ceeditorial0700
.FLYINGHEAD FROM THE EDITOR-IN-CHIEF
.TITLE Welcome to Pocket PC Life Magazine
.FEATURE
.SUMMARY While Windows CE users will continue to enjoy their devices, with the release of the Pocket PC, Microsoft will be gradually de-emphasizing the Windows CE brand. And so, we find ourselves needing to change our branding as well. In this important editorial, Editor-in-Chief David Gewirtz announces the evolution of Windows CE Power into the exciting, brand-spanking-new Pocket PC Life Magazine.
.AUTHOR David Gewirtz
Sometimes, especially when there’s big news to impart, I don’t believe in dilly-dallying, pussy-footing, or beating around the bush. Sometimes you’ve just got to get straight to the point.
This is one of those times.
Welcome to the first issue of Pocket PC Life Magazine.
One door closes (sort of), and another door opens.
Unless you’ve been living under a rock, you’ve heard about the new Pocket PC. This is Microsoft’s next generation of the palm-sized handheld device, previously known as the palm-sized PC. The Pocket PC promises to be a big deal, and naturally we’re going to give it substantial coverage.
.CALLOUT Let me assure you of one thing: we will not abandon our loyal Windows CE readers. We will continue to cover traditional Windows CE devices along with the Pocket PC.
But what about Windows CE? And what about Windows CE Power Magazine?
Well, unquestionably, Microsoft is "de-emphasizing" the Windows CE brand, but it’s far from dead. First of all, there’s a bunch of you folks out there happily using your Windows CE devices. Then, there are a whole lot of embedded systems using Windows CE. So Windows CE, as an OS, will be around for a while. The brand, however, isn’t going to be all that visible.
And so, we find ourselves needing to change our branding as well. Frankly, ever since the Pocket PC announcement, it’s been clear that the name "Windows CE Power Magazine" wasn’t going to be with us too much longer. Advertisers have asked us to focus on the Pocket PC. Many of you readers have asked us to do the same.
There’s no question that the bulk of the new "action" is going to be in the Pocket PC arena. It’s a whole new ballgame. The Pocket PC looks like a home run.
.H1 Pocket PC Life: what it’s all about
Before I go into detail about the focus of our new publication and how the transition will work, let me assure you of one thing: we will not abandon our loyal Windows CE readers. We will continue to cover traditional Windows CE devices along with the Pocket PC.
We have a loyal readership of Windows CE users, about 40,000 strong. Many of you will upgrade to the Pocket PC. If you’re thinking about upgrading, read, "When is the right time to upgrade?" in our May issue at http://www.windowscepower.com/issues/issue200005/upgrade001.html.
However, many of you will stay with your current devices, and we’re committed to giving you support as well. You’ll regularly see articles with "Windows CE Power" as the flying head (that’s the term we use to describe the category in which a given article belongs). These will be for "traditional" Windows CE users.
In addition, all of the 15 back issues of Windows CE Power Magazine will be available from within Pocket PC Life Magazine, as part of our normal Back Issues page, so you won’t be losing anything.
Ah, but what you’ll be gaining. We’re taking the name "Pocket PC Life" very seriously. We’re going to look at how you can improve your life by using these handy little devices. Oh, sure, we’ll review machines and software and provide great tips and techniques, but Pocket PC Life will go much further. We’ll be showing you how you can integrate your Pocket PC into your life, thus empowering your life.
For example, this month, we’re running a wonderfully helpful article called "Improve your life by tackling tolerations" by business and personal success coach Kimberly Bryant. In this article, you’ll learn how you can use your Pocket PC to identify and remove time suckers and energy drainers from your life. Powerful stuff, indeed.
It’s our goal to bring you powerful, hands-on, life-changing articles like this each and every month. Our commitment to you is to make sure you come away from each issue more enriched, more empowered, and with better tools to improve your life. That’s what Pocket PC Life Magazine is all about.
.H1 Call to action
Now, I wouldn’t be a good editor if I didn’t end this article by getting on the recruiting stand for a few minutes. If you’ve got a Pocket PC and you want to write about it, or if you’re already using your handheld device to enrich your life, let us know. Get in touch with Heather McDaniel (at heather@pocketpclife.com), and she’ll hook you up with writer’s guidelines and help you find a topic that’ll be exciting to work on and great to read.
Be sure to join us each month for the next great issue of Pocket PC Life at http://www.pocketpclife.com.
.BEGIN_SIDEBAR
.H1 Product availability and resources
If you’re curious about upgrading to the Pocket PC, read "When is the right time to upgrade?" by Clifford Brooks at http://www.windowscepower.com/issues/issue200005/upgrade001.html.
If you want to write about your Pocket PC, contact Heather McDaniel at heather@pocketpclife.com.
And, to visit Pocket PC Life Magazine next month, go to http://www.pocketpclife.com. Of course, http://www.windowscepower.com will always work as well.
.H1 Bulk reprints
Bulk reprints of this article (in quantities of 100 or more) are available for a fee from Reprint Services, a ZATZ business partner. Contact them at reprints@zatz.com or by calling 1-800-217-7874.
.END_SIDEBAR
.BIO
