2013 was a big year for Foursquare, and arguably its most important. The company completed its transition to a location discovery service, finally started building its small business ad platform, and raised $76 million ($41 million of which was debt).
This doesn’t quite work.
The company’s moves were also accompanied by a new cadre of apps that support the new discovery-focused Foursquare. Apps such as the one for Windows 8 are all about showing off the best of what Foursquare has to offer: pretty pictures, smart recommendations, and detailed venue info.
One thing, however, still feels out of place: Foursquare’s friend system. Like Facebook’s system, Foursquare’s model is symmetrical: Two people decide to friend one another, and each sees in their feeds where the other has checked-in.
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