
AvantGo, Inc. introduced AvantGo Mobile Pharma, a packaged mobile application specifically built for pharmaceutical sales representatives. AvantGo Mobile Pharma is designed to help pharmaceutical companies gain market share by dramatically improving the quality of physician interactions and increasing the productivity of their sales representatives. The mobile application provides sales representatives with access to the information most relevant to them, including their existing sales force automation (SFA) system, product, and clinical data, prescription distribution data, corporate intranet and the Internet on their handheld devices.