.KEYWORD ppeditorial0801
.FLYINGHEAD FROM THE EDITOR-IN-CHIEF
.TITLE Big savings only for PalmPower readers
.DEPT
.SUMMARY In his editorial this month, Editor-in-Chief David Gewirtz will let you in on a cool new opportunity to save on the Palm OS-related goodies you’re after this summer.
.AUTHOR David Gewirtz
You gotta love the long, hot summer. Summer has a special place in our hearts. You get to wear dorky shorts and still be cool. You get to nearly blow up a friend’s brand new house with firecrackers, and the local fire department doesn’t come to complain–they come to bring more ammo. You get bright sunny days and nights that are only slightly cooler. And now, because of the mere fact that you’re a PalmPower reader, you get special, PalmPower-only discounts on Palm OS-related goodies.
As you know, PalmPower doesn’t sell any products. It’s the best way we know to be objective in our reviews and our overall editorial content. But we do make our living though the advertising we sell to people who do sell products.
The fact is, we have two constituencies: you, the reader, and our sponsors. One day last month, in an editorial meeting, we decided we’d try to do something cool for both groups. We decided to find a way to get readers really special deals and at the same time, help our sponsors get a boost in sales. August is usually a pretty quiet month, and we learned, from our time in the software business that a boost in August sales is always appreciated.
How do you boost sales in August? You do special deals. Most of our advertisers have really great products at really great prices. Even so, we know that if you’re able to get something you’ve always wanted, and you can get it at half price, it’ll be even more compelling. And that’s what we’re doing.
On August 6, we’re sending out a special mailing consisting of, at last count, nine special offers from our advertisers. Each offer will give you the opportunity to buy a product at 50% off. In fact, when we contacted our sponsors, we made it a requirement of the mailing. They could only be included if they gave you the opportunity to get their goods at half price.
It’s really a great opportunity, but it will be short-lived. The deals are only good from the date of the mailing through the end of August. When September rolls around, the offers will have gone into the great bit-bucket in the sky.
There’s one other condition: you have to be subscribed to our tip mailing list to get the deals. So go to our home page at http://www.palmpower.com, scroll about halfway down, and sign up for the tip mailing. If you’re not already signed up, make sure you do it now so you’re in our database and are able to receive the mailing.
While there may be some last minute additions, here are some of the sponsors who are participating in the mailing:
.BEGIN_LIST
.BULLET TapPad at http://www.tappad.com;
.BULLET Hands High Software at http://www.handshigh.com;
.BULLET Handmark at http://www.handmark.com;
.BULLET MobiMate at http://www.mobimate.com;
.BULLET Blue Nomad at http://www.bluenomad.com;
.BULLET SplashData at http://www.splashdata.com;
.BULLET Fictionwise at http://www.fictionwise.com;
.BULLET Stylus Plus at http://www.stylusplus.com;
.BULLET Neohand at http://www.neohand.com.
.END_LIST
There are a ton of reasons I love my job, but it’s nice to be able to point specifically to a given one and decide that’s today’s reason. Today, I love my job because our magazine can do something cool in the heat of the summer. We can help our readers get special prices on excellent products, and at the same time we can help our sponsors boost sales. This is really what they mean by a win-win.
Stay cool, have a great August, and I’ll see you in September.
P.S. If you haven’t checked out PalmPower’s Enterprise Edition (at http://www.palmpowerenterprise.com), you should. Each month we publish another whole magazine’s worth of corporate-focused articles dedicated to Palm handhelds. This month is pretty special. We’ve got a detailed look at the coolest new Palm OS-related hardware and software of TECHXNY (formerly PC Expo), exclusive interviews with top people at both Sprint PCS and Extended Systems, really cool pictures of ships and planes in our article on Palm handhelds being used in the U.S. Navy, plus a bunch of other fascinating articles. So visit http://www.palmpowerenterprise.com and double your PalmPower pleasure!
.BEGIN_SIDEBAR
.H1 Product availability and resources
For more information on TapPad, visit http://www.tappad.com.
For more information on Hands High Software, visit http://www.handshigh.com.
For more information on Handmark, visit http://www.handmark.com.
For more information on MobiMate, visit http://www.mobimate.com.
For more information on Blue Nomad, visit http://www.bluenomad.com.
For more information on SplashData, visit http://www.splashdata.com.
For more information on Fictionwise, visit http://www.fictionwise.com.
For more information on Stylus Plus, visit http://www.stylusplus.com.
For more information on Neohand, visit http://www.neohand.com.
For more information about Palm computers, visit http://www.palm.com.
.H1 Bulk reprints
Bulk reprints of this article (in quantities of 100 or more) are available for a fee from Reprint Services, a ZATZ business partner. Contact them at reprints@zatz.com or by calling 1-800-217-7874.
.END_SIDEBAR
.BIO
.DISCUSS http://powerboards.zatz.com/cgi-bin/webx?50@@.ee6f764
