Friday, April 11, 2014

Facebook Tweaks News Feed Algorithm to Combat ‘Spammy’ Posts

Facebook is tweaking its news feed algorithm again, this time to combat posts that contains “like-baiting,” duplicate content and “spammy links.”

Facebook says the algorithm change is in response to user feedback, and hopes to minimize the visibility of content the company considers “spammy.”

Included as spammy are posts that include “like-baiting,” a strategy that actively encourages users to Like, comment, or share content with friends to boost its circulation. Posts with more Likes get more visibility, so posts that actively seek that kind of engagement from users are gaming the system, Facebook wrote in a blog post.

Facebook found that stories that utilize the like-baiting strategy are ” 15% less relevant” than stories that achieve the same type of engagement organically.

Keep reading…

Read also:

No More Like-Baiting: Facebook Tries To Clean Up Your News Feed (Forbes)

Facebook's two-pronged mobile messaging app strategy (The Next Web)

Facebook Will Bury Posts That Specifically Ask People to Like or Reshare (Yahoo News)

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