As the parent of three primary school-aged children, I am all too familiar with schoolyard squabbles. They can be loud, they’re often a result of one kid overreacting, they escalate quickly and, more often than not, they leave everyone scratching their heads.
Source: T-Mobile
The very public spat between T-Mobile (TMUS) and BlackBerry (BBRY) reminds me an awful lot of these spats. It has now escalated beyond mud-flinging on blogs and Twitter (TWTR) with BlackBerry making a very real business decision, announcing it is ending its licensing agreement with T-Mobile.
When your company is in survival mode and desperately struggling to get its smartphones into the hands of customers, removing them as an option for the country’s fourth-largest wireless carrier seems like a poor strategy no matter how angry you might be at it. This is the kind of disconnect from reality that has resulted in BlackBerry stock losing nearly 90% of its value over the past three years.
Read also:
T-Mobile offers credits to retain BlackBerry customers (PCWorld)
T-Mobile offers $ 100 credit to BlackBerry users for upgrade (CNET)
T-Mobile CEO Fires Back After Losing BlackBerry Sales Arrangement (TechCrunch)
Explore: 73 additional articles.
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