SAN FRANCISCO — And the winner for best tweet: Ellen DeGeneres, who struck social-media gold for the Oscars and sponsor Samsung with the best selfie of the night.
The celebrity-filled selfie on a Samsung phone was the Twitter star of Oscar night. DeGeneres never mentioned Samsung, a major Oscars advertiser, but appeared to use the company’s Galaxy Note 3 for the selfie, which was actually taken by Bradley Cooper. It was epic product placement for the Apple competitor.
Samsung, however, still has some mighty competition from the iPhone in becoming the smartphone to the stars. DeGeneres — or at least her Twitter account — tweeted backstage with an iPhone.
The selfie now holds the record as the most popular tweet ever, making the picture worth every dollar Samsung spent on the sponsorship.
Read also:
Ellen DeGeneres' Oscars selfie beats Obama retweet record on Twitter (The Guardian)
Here's Ellen's Star-Stuffed Oscar Selfie That Broke Twitter (NPR (blog))
Psst, don't tell Samsung: Ellen uses Oscar sponsor's Galaxy for her onstage … (Daily Mail)
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