<p>Contextual apps and services are considered by many to be the next big frontier in mobile devices. Google has been pushing the benefits of contextual data with Google Now in Android and iOS, while Apple has integrated similar services to a limited extent in iOS 7. Startups such as Cover and recent Yahoo acquisition Aviate, provide wildly different smartphone experiences based on contextual data such as location or time of day.</p><p>EverythingMe, a homescreen and app launcher for Android available today, provides yet another take on using contextual data to make your smartphone even better. Co-founder Ami Ben David calls it "Smartphone 2.0" (as opposed to the static launchers in Android and iOS, i.e. smartphone 1.0) and promises that it will make your phone smarter and more efficient to use.</p><p>EverythingMe will feel familiar to most Android users</p><p>EverythingMe looks more like a traditional Android launcher than its main competitor Aviate, with five homescreens, an app drawer, and a search bar at the top. It's more familiar to someone that has used Android before, and doesn't require you to completely relearn where all of your apps are. It's more dynamic than traditional launchers, with its changing backgrounds and swift animations. It feels more alive as you use it.</p><p><a href="http://www.theverge.com/2014/2/4/5375070/everythingme-android-contextual-app-launcher">Keep reading...</a></p><p>Read also:</p><p><a href="http://thenextweb.com/apps/2014/02/04/everythingmes-new-android-homescreen-learns-apps-want-want/">EverythingMe&#039;s New Android Homescreen Learns What you Want</a> (The Next Web)</p><p><a href="http://androidcommunity.com/everythingme-the-contextual-launcher-is-out-of-beta-20140204/">EverythingMe, the contextual launcher, is out of beta</a> (Android Community)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=duKzu54PCmNVN3MtjTZQ2yUpjWlVM&authuser=0&ned=us">14 additional articles.</a></p>