<p>A banner with the Twitter logo on the front of the New York Stock Exchange on Nov. 7.(Photo: Emmanuel Dunand, AFP/Getty Images)Story HighlightsTwitter shares have enjoyed a big run since IPOShares are off to a tough start in 2014Investors are realizing Twitter needs to move toward turning a profit</p><p>USA TODAY markets reporter Matt Krantz answers a different reader question every weekday. To submit a question, e-mail Matt at mkrantz@usatoday.com.</p><p>Q: Why does Twitter stock keep soaring?</p><p>A: Apple was the stock to own in 2012. Google was investors' pet in 2013. Now investors are acting like 2014 is the year of Twitter.</p><p><a href="http://www.usatoday.com/story/money/columnist/krantz/2014/01/28/twitter-stock-soar-ipo-2014/4329023/">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.equities.com/editors-desk/stocks/technology/why-twitter-dropped-as-much-as-9-percent-on-no-news">Why Twitter Dropped as Much as 9 Percent on No News</a> (Equities.com)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=deKi_fpJUnULIQMz6qORAldpbLtgM&authuser=0&ned=us">5 additional articles.</a></p>