As a hotel guest, I am always annoyed when I am required to pay extra for WiFi. But thanks to WiFi service from a Thousand Oaks, Calif.-based startup, a Las Vegas convention center charges an even higher price premium to grant convention-goers wireless Internet access.
And the reason for that price premium is that the startup lets the casino block marketing messages from the competitors of a convention’s primary sponsor.
The convention center in question is The Sands Expo and Convention Center in Las Vegas and the startup is Xirrus a commercial WiFi provider tapping iPad growth that I first spoke with back in December 2011.
In June 2012, its then-CEO Dirk Gates replaced himself with Shane Buckley. Serial entrepreneur, Gates, decided that if he wanted Xirrus to grow from $100 million to $1 billion, he should hand over the reins to Buckley.
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