<p>As a hotel guest, I am always annoyed when I am required to pay extra for WiFi. But thanks to WiFi service from a Thousand Oaks, Calif.-based startup, a Las Vegas convention center charges an even higher price premium to grant convention-goers wireless Internet access.</p><p>And the reason for that price premium is that the startup lets the casino block marketing messages from the competitors of a convention's primary sponsor.</p><p>The convention center in question is The Sands Expo and Convention Center in Las Vegas and the startup is Xirrus a commercial WiFi provider tapping iPad growth that I first spoke with back in December 2011.</p><p>In June 2012, its then-CEO Dirk Gates replaced himself with Shane Buckley. Serial entrepreneur, Gates, decided that if he wanted Xirrus to grow from $100 million to $1 billion, he should hand over the reins to Buckley.</p><p><a href="http://www.forbes.com/sites/petercohan/2014/01/26/xirrus-lets-las-vegas-sands-charge-wifi-premium/">Keep reading...</a></p>