Monday, January 20, 2014

CIRP: Strong start for iPad Air

FORTUNE — When it announces its quarterly earnings next Monday, Apple (AAPL) will tell us how many iPads it sold in the holiday quarter. But it won’t say how many it sold of each model.

For that we turn to Consumer Intelligence Research Partners, which surveyed 500 Apple customers who purchased an iPad, iPhone, or Mac in the U.S. between October and December. Fortune got an early look at the results. (See attached spreadsheet.)

The findings suggest, according to CIRP’s Josh Lowitz, a strong start for the new models that went on sale in the middle of the quarter — the iPad Air on Nov. 1 and the iPad Mini with Retina on Nov. 12. Together they accounted for 57% of iPad sales among CIRP’s respondents, despite the availability of lower-priced iPads.

“These results bode well for the new iPad models,” said Lowitz in Monday’s press release. “iPad Air sold especially well given that Apple has three other iPad models for sale.”

Keep reading…

Read also:

iPad 2 Sales Drop Significantly as Holiday Shoppers Choose Pricier iPads (Mac Rumors)

iPad Air takes top tablet spot in December, helps reverse Apple's tablet price … (Apple Insider)

Survey Shows iPad Air off to a Strong Start with Consumers (PadGadget)

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