Nintendo is thinking about forming a “new business structure” that could incorporate smartphone initiatives, president Satoru Iwata said today as part of a press conference addressing dismal Wii U sales. It was also during this conference that he vowed not to resign as top executive.
“We are thinking about a new business structure,” Iwata said at a press conference today attended by Bloomberg. “Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business.”
Nintendo has refused to release its tentpole franchises like Mario or Zelda on smartphones because it believes that offering these series on third-party devices would negatively impact the company’s ability to sell its own hardware.
Iwata did not elaborate much on the bespoke “new business structure,” but pointed out that addressing the smartphone market is “not as simple as enabling Mario to move on a smartphone.”
Read also:
Nintendo president hints at exploring smartphone gaming support (Ars Technica)
Updated:Nintendo Considering Smartphone Games, Restructuring (The Escapist)
Nintendo considering "new business structure" that could involve smartphones (Canada.com)
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