TOKYO (Reuters) – Japan’s Fujitsu Ltd is hoping demand in Europe for its easy-to-use smartphone for the elderly will help pull its mobile unit into the black, after a French pilot with carrier Orange SA proved a word-of-mouth hit.
The IT company is looking to sell the Raku Raku, which features bigger buttons, louder ringtones and larger fonts, to senior customers across Orange’s European network, Chief Executive Masami Yamamoto told journalists on Thursday.
“We started off by offering it on a limited basis to French customers (in June), but orders have been so strong we have started to expand nationwide. The next step would be across Europe and of course we want to sell it worldwide,” he said at the company’s Tokyo headquarters.
The Raku Raku is the first smartphone Fujitsu has made available outside of Japan.
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