<p>Twitter's recent acquisition of MoPub has fired up a native advertising business that will launch with in-stream ads on the Tango messaging platform and with other partners. The product is obviously taking some cues from Twitter's own ad products, which take the form of promoted tweets and trends.</p><p>The new ads will launch on Tango among other partners with in-stream posts that look like other Tango updates, but feature a small 'sponsored' mark in the upper corner. Native ads are fairly hot at the moment, with most social networks looking to fuse them with their core timelines or feeds in some manner. Because they're less jarring and easier to pass off as 'content', they're being treated as the next big thing for focused mobile experiences like those found in apps like Instagram. These in-stream ads will be presented by the apps themselves, templated to match their surroundings, but served up by MoPub.</p><p>This move is also the first large payoff of Twitter's MoPub acquisition, and another way in which Twitter will add revenue to its ad bottom line. The company has made most of its money so far off of promoted tweets, with 65 percent of ad revenue coming from mobile devices.</p><p>As far as we understand, these ads won't be using data from Twitter's recently announced ad retargeting program to better suit the viewers, though it would seem like a logical option at some point. Currently, MoPub does not serve Twitter's own native ads, though just purely from a duplication of labor standpoint it seems to reason that they might begin doing so. Twitter has been massaging its own ad products for some time now, recently broadening its keyword ad targeting to catch edge cases in language.</p><p><a href="http://techcrunch.com/2013/12/12/twitters-mopub-fires-up-an-in-stream-native-ad-product-launches-on-tango/">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.bloomberg.com/news/2013-12-12/twitter-adds-native-advertising-across-mobile-web-using-exchange.html">Twitter Adds Native Advertising Across Mobile Web Using Exchange</a> (Bloomberg)</p><p><a href="http://blogs.wsj.com/digits/2013/12/12/twitters-mopub-embraces-native-advertising/">Twitter MoPub Opens Up Native Advertising</a> (Wall Street Journal (blog))</p><p><a href="http://news.cnet.com/8301-1023_3-57615428-93/twitters-mopub-launches-native-mobile-ads-platform/">Twitter&#039;s MoPub launches native mobile ads platform</a> (CNET)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dC6JD3T44itf8EM5KTielmmnYzCdM&ned=us">12 additional articles.</a></p>