Way back in the ancient prehistory of 2009, Foursquare made its first foray into push notifications, at a time when using push at all was still rare. Two years later, it made an attempt to capitalize on those notifications with a vision of an app that would alert you proactively when you were near neat things to do, eat or see.
Unfortunately the world and smartphones with their anemic battery life weren’t quite ready for Foursquare’s Radar.
Now, after a limited pilot over the past couple of months, Foursquare is delivering location aware push notifications to all of its users across iOS and Android. The new alert system is launching in version 7.0 of the app, alongside a series of visual refinements that make the app more scannable and place the bits of info that you’ll find most useful right at the forefront.
“Our goal was to give users the best signal without impacting battery life,” says Foursquare VP of Product Experience Jon Steinback. Foursquare has been adjusting that and balancing out the needs of the battery and the limited attention that users have to give up to one of the many apps on their devices.
Read also:
Foursquare unveils major iOS7-style redesign with push recommendations for … (The Verge)
Will New Foursquare App, Push Notifications, Boost Engagement? (Marketing Land)
Foursquare Now Pushes Recommendations to All Users (WebProNews)
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