Facebook Facebook has been telling its advertising customers not to expect the imminent roll out of the auto play video ads it has been planning. My assumption is that this is to do with their concentration upon mobile.
All Things Discovered has the news itself:
Sources tell AllThingsD that Facebook has been advising some advertiser clients not to expect a rollout of the much-awaited auto-play video ad product before 2014. The ad format was originally supposed to make its debut in the first half of this year, but that never happened, and its launch has been pushed back several times since then.
The main reason for the current delay? Facebook recognizes the risk of upsetting its user base with the ads, which are expected to play automatically (though audio will have to be turned on by the viewer), so it wants more time to evaluate how its users have interacted with similar noncommercial videos that it started to allow on its platform earlier this year.
Read also:
Facebook Reportedly Delaying Launch of Video Ads Until 2014 (The Next Web)
Facebook video ads delayed until 2014, says sources (SlashGear)
Facebook unlikely to launch auto-play video ads this year (Zee News)
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