Tuesday, October 22, 2013

TiVo Cranks Up Roamio Advertising

<p>On the cusp of out-of-home streaming, and as anticipated, TiVo has begun to dial up Roamio advertising ahead of the holidays. By way of Steve Lunceford, as you can see above, Sea-Tac Airport is already blanketed in thousands of square yards of TiVo vinyl promoting the Roamio's ability to offload recordings for our in-flight viewing pleasure. Beyond this multipanel behemoth, Steve also came across a lighted sign in a seating area that communicates:</p><p>Make travel plans with your TV shows. Download recorded cable shows to watch on your iPad. Only with TiVo Roamio.</p><p>Of course, only two of the three Roamio models actually roam. But we'll leave that mess to TiVo's marketing and legal teams.</p><p>On the other end of the spectrum, on-box TiVo Roamio ad campaigns have recently increased, sullying the UI in a variety of locations and some owners are not pleased. Most onerous is the redesigned Pause Menu ad.</p><p><a href="http://www.zatznotfunny.com/2013-10/tivo-cranks-roamio-advertising/">Keep reading...</a></p>

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