<p>LONDON Net-a-porter Group has created a new mobile app to create a social network of users sharing their favorite products from the luxury e-tailer.</p><p>"Late last year, Natalie [Massenet] set us a challenge to create an app that would bring together the Net-a-porter Live, the feed that shows what shoppers are buying in real time, the products and create a community of customers," explained Sarah Watson, the retailer's group mobile manager. "We had done some research that showed that our customer likes to be inspired by other people, whether it's their friends or celebrities."</p><p>Watson said that the app, called The Netbook, is based on the idea of a diary. "It's a metaphor for the physical diaries that we carry with us, to meetings and in our lives," she told WWD. "It's a little bit old school, in the same way that Instagram has a retro camera [as its icon], and that has inspired the design of the app."</p><p>RELATED STORY: Net-a-porter Names Magazine &gt;&gt;</p><p><a href="http://www.wwd.com/retail-news/direct-internet-catalogue/net-a-porter-group-launches-social-network-7156864?module=hp-topstories">Keep reading...</a></p><p>Read also:</p><p><a href="http://blogs.glam.com/glamchic/2013/09/16/net-a-porter-goes-social/">Net-a-porter Goes Social</a> (GlamScene (blog))</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dwx3OeWm_4GKEOMez3Q7gfw3kNy4M&ned=us">3 additional articles.</a></p>