BBM became popular long before the modern smartphone, as a standout feature on BlackBerry’s slew of keyboard-toting feature phones allowing users email access on the go. BBM for Android and iPhone will offer the same notifications for when a message is delivered and read as on BlackBerry devices — a move that some analysts said could hurt handset sales for the struggling manufacturer, as BBM is still a draw for consumers in certain regions.
Berry said BlackBerry 10, or BB10, is “an incredibly powerful OS,” and that — along with BlackBerry smartphones such as the Q10 and new Z30 and “everything we are building around that system” — it will remain a draw for customers, despite the rollout of BBM on Android and Apple mobile devices. Berry denied that the failed launch of BBM for Android and iOS was merely a ploy to show the app’s popularity, thereby raising the value of the BlackBerry’s BBM arm before any potential sale of part, or all, of the company.
“We want to lead this space,” Berry said. “The team is working around the clock to relaunch BBM for Android” and iPhone.
What Features Will BBM For Android And IPhone Users Lack, Compared With The BB10 Version?
Read also:
Five things you must do to prepare for the end of BlackBerry (PCWorld)
5 Must Haves for BlackBerry Phone Owners in Preparation for Death of … (International Business Times AU)
Free BBM download for Android, Apple: Testing times for fans of BlackBerry app (Emirates 24/7)
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