TOKYO (Reuters) – Kazuo Hirai’s plan to restore Sony Corp to lasting profitability rests in large part on its smartphones leapfrogging rivals to become the world’s third-biggest sellers after the Apple iPhone and Samsung’s Galaxy series.
But that goal remains some way off. Sony’s CEO, installed last year with a brief to turn the serial loss maker around, said on Friday that for now, Sony has no big plans for the world’s two largest smartphone markets, China and the United States.
Instead, Hirai said Sony, which aims to rise to third position from its current ranking of seventh, will focus on Europe and its home market in Japan, which collectively account for 60 percent of its smartphone sales.
“Those two are the most important areas for us and we’ll put substantial resources there. But not yet for the U.S. and China,” Hirai told a gathering of journalists.
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