Social-networking app Foursquare, which lets users discover new things to do with friends by checking in to real-life venues via their mobile devices, prides itself on fostering a laid-back work environment and office style. For the 125 mostly male employees at the company’s headquarters in Manhattan’s SoHo neighborhood, virtually anything goesand comfort reigns.
“Everyone’s in shorts and T-shirts and no shoes for the most part,” said Elyse Estrada, director of client services. “I almost feel like I have to dress up more just because I can or it feels better.”
Company founder Dennis Crowley said he tried to dress up earlier in his startup career, but didn’t feel comfortable: “I felt like I was faking it.”
The Dress Code: There is none. For designer Timoni West, the focus at Foursquare is on comfort and productivity, not impressions and meetings. “There would never be a meeting so important that I felt like I need to dress up for it, and if I did, I think other people would be confused.”
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