SAN FRANCISCO (Reuters) – Facebook newsfeeds will contain fewer ads for products or services that users are not interested in, Facebook Inc said on Friday, announcing changes in advertising policy.
It was the Web company’s latest effort to refine the newsfeed ads that have become more important to its business.
“When deciding which ad to show to which groups of people, we are placing more emphasis on feedback we receive from people about ads, including how often people report or hide an ad,” Facebook said.
“If someone always hides ads for electronics, we will reduce the number of those types of ads that we show to them,” the company said.
Read also:
Facebook Decides To Annoy Its Users A Little Less (Forbes)
Facebook Is Making Its Ads Less Spammy (TIME)
What kind of ads would you 'like'? Facebook wants to know (PCWorld)
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