Saturday, September 28, 2013

Net-A-Porter bets on social commerce with new ‘Netbook’ iPad app

<p>Net-A-Porter has launched a new mobile app, called The Netbook, that steps up the retailer's move into social commerce.</p><p>The iOS app is based on the 'Live' feature that sits on the site's homepage and acts like a carousel ticking through the latest products that customers have purchased.</p><p>Until now the product feed was anonymous, so the new app is an attempt to give customers an online identity on Net-A-Porter which then creates an additional social layer to the site and makes the recommendations more powerful.</p><p>Once they've created a profile users can create a wish list within the app by 'loving' different products and also follow other users by 'admiring' them.</p><p><a href="http://econsultancy.com/blog/63414-net-a-porter-bets-on-social-commerce-with-new-netbook-ipad-app">Keep reading...</a></p>

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