<p>PALO ALTO, CA - SEPTEMBER 20: The new Apple iPhone 5C is displayed at an Apple Store on September 20, 2013 in Palo Alto, California. Apple launched two new models of iPhone: the iPhone 5S, which is preceded by the iPhone 5, and a cheaper, paired down version, the iPhone 5C. The phones come with a new operating system. (Image credit: Getty Images via @daylife)</p><p>This morning Apple (AAPL) issued a press release with the title 'First Weekend iPhone Sales Top Nine Million, Sets New Record.' On the surface, every word in this title is true but digging deeper shows that the record may not be as good as it seems.</p><p>The previous record was 5 million iPhone 5 phones sold over the opening weekend. Despite the big numbers, comparing the most recent launch with the prior launch of the iPhone 5 may result in some erroneously bullish conclusions. Here's why.</p><p>China</p><p><a href="http://www.forbes.com/sites/nigamarora/2013/09/23/digging-deeper-into-blowout-first-weekend-iphone-sales/">Keep reading...</a></p><p>Read also:</p><p><a href="http://abcnews.go.com/Technology/apple-opening-weekend-iphone-sales-top-million-200/story?id=20342037">Apple: Opening Weekend iPhone Sales Top 9M, 200M iOS 7 Downloads</a> (ABC News)</p><p><a href="http://www.cbsnews.com/8301-205_162-57604082/new-iphone-5s-iphone-5c-may-be-more-likely-to-break/">New iPhone 5S, iPhone 5C may be more likely to break</a> (CBS News)</p><p><a href="http://www.nbcnews.com/technology/hacker-group-claims-have-cracked-apples-iphone-5s-fingerprint-scanner-4B11231362">Hacker group claims to have cracked Apple&#039;s iPhone 5S fingerprint scanner</a> (NBCNews.com)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dNrJ4nIfxH4DW3M8nV_WDooDy64qM&ned=us">1,400 additional articles.</a></p>