People camp outside the Apple Store on 5th Avenue in New York on Thursday as they await the release of new iPhones on Friday.(Photo: TIMOTHY CLARY AFP/Getty Images)Story HighlightsQuestions swirl about Apple strategy, rising competitionApple shares are down 33% since last year’s iPhone 5 launchWall Street looking for iPhone sales of between 5 million and 7.75 million unitsNo lines outside Apple’s flagship Beijing store late Thursday
SAN FRANCISCO When Apple launches new products, Wall Street always watches closely. But this weekend, there’s more on the line.
With questions swirling about the company’s strategy and rising competition, investors will be scrutinizing every data point more than usual including the length of every line outside Apple stores as two new iPhones go on sale Friday.
“This launch is more important than the past couple because of the fall in Apple’s stock price,” said Brian Colello, an equity analyst at Morningstar. “During virtually every other launch, the outlook for the company has been more optimistic than what we see today.”
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