<p>Never mind the sticker shock, there's a TV technology revolution happening that will eventually make its way to your house. OLED, the first totally new direct-view technology to appear in decades, has finally arrived on our shores. With their new 55-inch models, both LG and Samsung promise the best big-screen TV images ever seen and far and away the most expensive, too. We tested both of them and picked a winner. Viva la revolucion!</p><p>OLED, which stands for "organic light-emitting diode," has a technological trick that's destined to change TVs forever: Since each pixel illuminates itself, and is totally pitch black when its not active, you have bright images and wide-viewing angles, but with perfect contrast: completely black blacks down to the pixel. This is a capability neither LCD nor plasma has ever been able to deliver, this is why we care about TV sets that cost more than some cars.</p><p>The LG 55EA9800 introduced in late July, and sold for $15,000. Last month, Samsung debuted its KN55S9C, counter punching LG by charging a mere $9,000. (This week LG lowered their price to $10,000). Both companies managed to create sets that deliver a visual pop like never before. After a decade of promises to make every other TV tech obsolete, OLED is finally starting to make good. But which one is, you know, better?</p><p>Head to head</p><p><a href="http://hdguru.com/best-hdtv-ever-10000-lg-and-9000-samsung-oleds-face-off/">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.hdtvmagazine.com/podcast/2013/09/hdtv-and-home-theater-podcast-podcast-600-ifa-2013.php">HDTV and Home Theater Podcast - Podcast #600: IFA 2013</a> (HDTV Magazine)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=d-KaXEBJFd1IKIMP-k6_uoIWWK2_M&ned=us">7 additional articles.</a></p>