While Wal-Mart’s latest quarter showed same-store sales declined at a mid-single-digit percentage rate in the overall entertainment category, wireless sales were again a standout sub-category. NPD said the retailer gained more than 350 basis points in unit share, securing it as the number one handset retailer in unit share for the quarter.
Bratspies said the trade-in program is part of Wal-Mart’s strategy to continue to expand its wireless business. “For the last six, three-month increments, we have taken share in the [wireless] category each timeIt continues to perform and we are going to continue to drive that business,” he said.
Wal-Mart won’t directly re-sell the used smartphones, but will ship the used phones to its partner CE Exchange. CE Exchange will either refurbish or recycle the traded-in smartphones. Because CE Exchange has a 100-percent recycle guarantee program, every part of the phone will be recycled.
(Read more: Wearable tech: what’s next?)
Read also:
On Apple's Heels, Walmart Launches In-Store Smartphone Trade-In Program (ABC News)
Wal-Mart to launch smartphone trade-in program (USA TODAY)
Walmart Soon Launching a Smartphone Trade-In Program (Tom’s Hardware Guide)
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