<p>We're not just checking in to hotels anymore. In fact, now, no matter where you are, you can "check in" and let your friends know what you're up to. Foursquare describes itself as the "app that helps you and your friends make the most of where you are," and is used by 30 million people worldwide amounting to millions upon millions of "check ins" each and every day.</p><p>So why should you care about Foursquare?</p><p>When people are checking in, they're not just announcing cross streets, they're checking in to YOUR business. Additionally, they're writing free, widely visible reviews on your products and services. In fact, they can give your business an "out of 10 rating, posting pictures, and even suggesting it to friends right in the moment.</p><p>The real question shouldn't be "Why should I care?" but rather, "How can I use Foursquare to my advantage?"</p><p><a href="http://www.forbes.com/sites/thesba/2013/09/10/checking-in-with-foursquare-smb-style/">Keep reading...</a></p>