Google’s decision to name the next version of Android (build 4.4) KitKat has certainly been a controversial one, but it could all have been very different if a set of geeks from India had got their way.

500 Startups-backed shopping search site Pricebaba last year launched a campaign to convince Google to name the new build after Indian sweet Kaju Katli, but their ambitious goal ultimately ended in defeat following Google’s announcement.

Undeterred by their failure, they’re already setting their sights on the next version which, by Google’s naming convention, will begin with the letter ‘L’ after starting a fresh campaign in favor of naming it Ladoo, a ball-shaped sweet made from flour, sugar and other ingredients.

From the campaign site:

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