Chief executive Tim Cook has described iOS 7 as “the biggest change to iOS since the iPhone”.
What Apple has done is show that it can cater to its own loyal fan base as well as they demand, and what that means in practice is that it’s a beautiful operating system, there is now almost no reason why an Apple user would want to go somewhere else for something that looks on screen as lovely as the hardware feels in the hand.
A new “control centre” on the phone will enable users to adjust its settings with just one swipe from the bottom of the screen, and text will appear sharper.
The video is a Future Publishing production.
Read also:
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