Bloomberg reported late yesterday that Microsoft and American Express are competing for an “equity stake” in Foursquare. Amex is something of a surprise here and could do some very interesting things with Foursquare beyond its previous experiments.
Amex is also an interesting sales partner (potentially) for Foursquare as it tries to gain more small business advertisers.
It’s possible both Amex and Microsoft could make some sort of investment? It’s also possible another company could emerge as well? I still believe that Foursquare is not an IPO candidate and will ultimately be acquired.
Microsoft could potentially use Foursquare’s data in several ways. It could use them as an input to rank local search results in mobile and online. It could make Foursquare more central to the Windows Phone and Windows PC user experiences (Foursquare is already doing the latter). Foursquare is already part of the Bing social sidebar roster of social networks.
Read also:
New Foursquare Feature: Which Tech Company Wants It Most? (Inc.com)
Foursquare investment considered by Microsoft and American Express (SlashGear)
Microsoft might invest in Foursquare. Maybe this means Bing Maps will suck a … (PandoDaily (blog))
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