At the launch of Asustek Computer Inc. ‘s newest product on Wednesday, there was only a fleeting glimpse of company Chairman Jonney Shih.
Mr. Shih stood up and waved from the audience of the Google Inc. press conference before a Google executive on stage launched into a demonstration of the new Nexus 7’s features.
Taking a back seat has been something that Asus has had to accept in its tablet development partnership with Google. But the payoff has been big, helping to buoy the Taiwanese personal computer maker at a time when global demand for PCs is plunging.
Asus began partnering with Google last year with the launch of the first-generation Nexus 7, and it has so far been a huge boon for the PC maker. Brisk sales of the Nexus 7 helped boost Asus’s tablet sales ahead of Amazon.com ‘s this year, putting Asus just behind Apple Inc. and Samsung Electronics Co.
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