Tech advertising jumped 30 percent from a year ago during the first quarter, led by Microsoft, which pushed out Intuit to promote its latest operating system, called Windows…something or other.
In all, ad spending by tech companies totaled $723 million, up 30 percent from a year ago. The jump was especially noteworthy because ad spending actually declined across all other sectors, Nielsen said.
For the last five years, Intuit has led all tech companies in advertising during the first quarter, as it promotes its TurboTax and Quicken software as the tax preparation season ramps up.
But this year, with Microsoft’s aggressive promotion of its Surface tablet, Windows 8, and Windows Phone, Redmond’s ad spending jumped by 200 percent compared to the same period in 2012, when it was winding down Windows 7.
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