Just prior to the launch of its new ATIV tablet range, announced June 20th, Samsung was briefing journalists on the challenges it faces in the global tablet market. According to Korea Times, Samsung was puzzling over its failure in the US market, Apple Apple’s home turf.
Samsung’s tablet share in the U.S. is hovering around 13 percent, well below Apple’s 50 percent (globally the split is 17% : 36% in Apple’s favor). Our technicians and management are now trying to come up with a different approach,” an anonymous Samsung executive told the Korea Times.
That different approach was partly unveiled in London the next day – higher quality Windows tablets! It seems to be part of an emerging trend to accentuate Windows as the operating system of choice, in place of Android.
Observers of the telecoms scene will have noticed Telefonica yesterday proposed something similar. Going forward they are putting more of their marketing muscle behind Microsoft.
Read also:
Samsung Galaxy S4 Android 4.3 Rumors, News (Mobile bloom News)
Explore: 20 additional articles.
From Our Sponsor
