Walmart is aggressively lowering the price on Apple’s iPhone 5 and iPhone 4S. Beginning Saturday, the iPhone 5 will sell for $129 (down from $189) and the iPhone 4S will sell for just $39 (down from $89). To get the devices at that price will require signing a new two-year contract with Verizon, AT&T or Sprint.
This isn’t the first time Walmart has offered drastically lower prices for Apple devices. In December, the company offered the iPhone 5 for $127 and the iPhone 4S for $47 as part of a holiday promotion.
We asked Walmart if the new pricing is temporary and were told that no, this is in fact the permanent price of the items. The new price is only available in Walmart stores and is not available online.
The price drop is also notable because Apple has historically limited the degree to which retailers can drop prices on its products. Although some retailers such as Walmart routinely discount items by $10, cutting the price by more than 30% (in the case of the iPhone 5) and nearly 70% (in the case of the iPhone 4S) is unprecedented.
Read also:
Walmart to Discount iPhone 5 By $ 60 Beginning Saturday (Mac Rumors)
Walmart reportedly slashing iPhone 5 price indefinitely to $ 129 beginning … (9 to 5 Mac)
AT&T, Walmart Hope To Clear iPhone Inventory By Offering Incredible New Deals (AppAdvice)
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