By Neil Hughes The relationship between Apple and Yahoo has seemingly expanded in the development of iOS 7, strengthening the bond that has existed between the two companies since the launch of the first iPhone in 2007.Left: Yahoo Weather, redesigned in April. Right: Apple’s new Yahoo-powered Weather app in iOS 7.When the first iPhone debuted, Apple had partnered with two key companies to deliver content to users: Google and Yahoo. Now, in 2013, Google is a chief competitor to Apple and has all but disappeared from the built-in iPhone software, while Yahoo’s iOS integration continues to grow.
Reports first surfaced this April indicating that Apple and Yahoo were in talks to deepen integration of Yahoo’s services into Apple’s iOS platform. And with the reveal of iOS 7 earlier this month, those rumors were seemingly confirmed with two key changes to the mobile operating system: a new Weather application, and built-in support for Yahoo’s Flickr photography service.The new Weather application and Flickr integration verify rumors that Apple and Yahoo plan to collaborate on iOS software and services to an even greater degree than before.
The new native Weather app, in particular, demonstrates an apparent behind-the-scenes collaboration between the two companies leading up to the unveiling of iOS 7.
Yahoo’s own weather application for iOS, available as a free download on the App Store, was updated in April with a new look. Many of those same design elements including font choice, icons and layout can be found in a similar appearance in Apple’s new native Weather app in iOS 7.
Read also:
Apple iOS Is More Fragmented Than It Seems (Forbes)
Five Hidden Secrets In iOS 7 Beta On The iPhone (Cult of Mac)
Apple Posts iOS 'Fragmentation' Chart (PC Magazine)
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