<p>When most people think of Foursquare, they immediately think of the "check-in." And yet observers have been predicting the check-in's demise since at least 2011. Whether due to faded novelty or general anxiety over leaving a digital footprint wherever you go (are you listening, NSA?), Foursquare has fallen out of favor among many members of the digerati, despite a 50% increase in usage since last year.</p><p>So why can't Foursquare seem to control its narrative?</p><p>To hear investor Fred Wilson tell it, Foursquare's heavily-publicized struggles have nothing to do with their product or their ability to raise funds. The real problem? Foursquare hasn't done a good job communicating its killer use case: "maps with people in them."</p><p>"It's not really about the check-in anymore. It's about 'maps with people in them.' And you don't get 'maps with people in them' from Google, and you don't get 'maps with people in them' from Apple, and you don't get 'maps with people in them' from Nokia. You get 'maps with people in them' from Foursquare. But what they haven't done a good job with is talking about that."</p><p><a href="http://pandodaily.com/2013/06/17/fred-wilson-for-foursquare-its-not-about-the-check-in-its-about-maps-with-people-in-them/">Keep reading...</a></p>