<p>Instagram's chief executive, Kevin Systrom, called the new feature "fast, simple and beautiful."</p><p>MENLO PARK, Calif. If "60 Minutes" were being dreamed up today, its producers might very well have ditched the idea and gone with "6 Seconds" instead.</p><p>That's the maximum length of the videos on Vine, a mobile application owned by Twitter that has grown like one of those creeping plants, to close to 20 million users since it sprouted five months ago.</p><p>On Thursday, Facebook introduced its own short-video service, built into Instagram, the popular photo-sharing app that Facebook bought last year. The new feature allows users to record as much as 15 seconds of video, enhance it with image filters and post it immediately.</p><p><a href="http://www.nytimes.com/2013/06/21/technology/personaltech/facebook-starts-a-short-video-service.html?pagewanted=all">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.usatoday.com/story/tech/2013/06/20/facebook-unveils-video-for-instagram/2442079/">Facebook unveils video feature for Instagram</a> (USA TODAY)</p><p><a href="http://www.forbes.com/sites/timworstall/2013/06/21/links-21-june-facebooks-video-on-instagram-to-challenge-twitters-vine/">Links 21 June: Facebook&#039;s Video On Instagram To Challenge Twitter&#039;s Vine</a> (Forbes)</p><p><a href="http://online.wsj.com/article/SB10001424127887323300004578557762350305322.html">Vines Start Creeping Up on Facebook</a> (Wall Street Journal- India)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dXILMNvhcQHYoHM1TZ4BF_Me86JsM&ned=us">824 additional articles.</a></p>