By Mikey Campbell In yet another ad meant to sway new tablet buyers away from Apple, and toward the brave new world of Windows 8, Microsoft has once again enlisted Siri to pitch their product, this time for Dell’s XPS 10 tablet. In 30 seconds, Microsoft’s ad pitches some of the benefits of owning a Windows 8 tablet over an iPad running iOS, such as the ability to pinch to zoom to see more apps on the home screen, built-in SD card compatibility, running two apps on the same display, and a lower price. Redmond not only enlists Apples intelligent virtual assistant to push their own product in this ribbing ad, it also mimics Apples own advertising style, showing two tablets side by side against a backdrop of white.
The commercial begins with Microsoft pointing out that users cant pinch on the home screen to see multiple pages of apps.
Im sorry, I cant zoom like that, says the soon-to-be updated Siri, in a robotic monotone.
The Dell tablet user then slides in an SD card from their camera, while the same action on the iPad prompts Siri to protest, You cant put an SD card there, or there, or there.
Read also:
Microsoft berates iPad again in new Windows 8 tablet ad (SlashGear)
Windows 8 Tablet versus iPad: The Sequel (Windows IT Pro)
Windows vs. iPad: Windows 8 Tablet commercials mocks Apple's iPad using Siri (Zeibiz)
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