<p>Facebook shares, in stark contrast to the social media industry, are down 10% in 2013.(Photo: Paul Sakuma, AP)Story HighlightsFacebook is noticeably absent from a social-media stock rally this yearInvestors are finding unique reasons to continue avoiding Facebook stockAnalysts continue to feel the negativity toward Facebook is overdone</p><p>All the focus on Facebook is diverting attention from a powerful rally in the other social-media stocks.</p><p>The social-network giant is noticeably absent from a significant upturn in social-media stocks this year that's including even the beat-up members of the group. Some of the most prominent social-media companies, ranging from professional networking site LinkedIn to review sites Angie's List and Yelp to online gaming site Zynga, online coupon site Groupon and Internet stalwarts Google and Yahoo, are all soaring this year. The group, including Facebook, is up 42% on average this year.</p><p>But Facebook shares, in stark contrast to the social-media industry, are down 10% in 2013. Facebook's absence from the rally is glaring since it's occurring not only amid a social-media stock rally but a broad market rally. "There's no escaping the reality. You can pick almost any point in time, and the stock has underperformed," says Scott Kessler, analyst at S&amp;P Capital IQ.</p><p><a href="http://www.usatoday.com/story/money/markets/2013/06/12/facebook-miss-out-social-stock-rally/2415421/">Keep reading...</a></p>