Apple’s not exactly reinventing the mobile OS with iOS 7, but it is refining it yet again. By combining the best of Apple design with good ideas from its competitors, Apple’s latest and greatest is exactly what Apple needed to fend off the competition and bring the cool factor back.
“This is probably the biggest news since the [first] iPhone came out,” Gene Munster, a senior research analyst at Piper Jaffray told NBC News.
Many stuck with the iPhone back when iOS had no copy-and-paste, no MMS support, no Notifications Center. They didn’t mind the flaws, because the alternatives weren’t as stable, weren’t as pretty. But the developers behind Android and Windows Phone (and even BlackBerry) got on the ball, creating elegant new ways to interact with a phone. After a while, it was Apple that looked lackluster.
Then, like a relationship counselor with a soothing British accent, Jony Ive saved the day. The force behind Apple’s clean, minimalist hardware designs and now the head of the company’s human interface division addressed many points of tension. With iOS 7, there’s no need to feel jealous when glancing at Android’s easily accessible settings: iOS 7 puts the important stuff into a Control Center which can be pulled up with a swipe. And you don’t have to wish for Windows Phone’s front-and-center notifications: iOS 7 slips them straight onto the lock screen.
Read also:
iOS 7 specs versus Android 4.2, Windows Phone, BlackBerry 10 (CNET (blog))
Apple's haiku to itself (and answer to Android) (VentureBeat)
7 iOS 7 Features Stolen From Android (Gotta Be Mobile)
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