<p>A roundup of today's big stories in hyperlocal content, commerce, and technology.</p><p>Yelp Open to Partnering With Facebook's Rival Offering (Reuters)Yelp, which analysts say could face intense competition from Facebook "graph search", is open to partnering with the social networking website's latest offering, Yelp's Chief Financial Officer Rob Krolik told Reuters. Analysts have viewed this as a big negative for Yelp as companies such as Facebook have a lot of opportunity to imitate smaller companies, and over a larger audience.</p><p>Mobile Local Advertising: Not Just for Early Adopters Anymore (Street Fight)Michael Boland: Over the past few years I've done some axe-grinding about the lack of location targeting in mobile advertising and the fact that desktop ad strategies have largely been ported over to the small screen, particularly among large brands and agencies. But in recent months we've started to see some of those habits break down, beginning with newer companies in mobile that don't have to "unlearn" anything to get there</p><p>Foursquare Is Generating Too Much Useless Noise (AdAge)Glen Engler: The value exchange is fundamentally flawed. Foursquare users are checking in to earn points, but the offers aren't there. Retailers want a more targeted advertising base, but the customers are not immersed enough to be a highly valued "eyeball." And the masses are left with an increasing percentage of the "noise" being filled by largely useless check-ins.</p><p><a href="http://streetfightmag.com/2013/06/03/street-fight-daily-yelp-open-to-graph-search-foursquares-flaw/">Keep reading...</a></p>