So it’s really no secret at this point the Thorsten Heins and Co. have shelved the idea of the BlackBerry PlayBook 2, or any bona-fide BlackBerry 10 tablet for the time-being at least. But while the reemerging Canadian company seems to be doing a pretty good job bringing its name back to glory with BB10, it’s hard not to wonder whether or not walking away from the tablet market is actually a good idea.
Heins’ recent comments about the tablet PC market being Apple’s near-exclusive stomping ground was anything but misguided developers the world over continue to struggle in the face of the genre-defining iPad. However, Apple still doesn’t have the monopoly when it comes to smaller tablet PCs and there remains a glaring gap in the market for a genuinely popular and capable business-centric tablet.
The problem BlackBerry will inevitably face by sidestepping the tablet PC market is that no matter how many top-end BB10 handsets they release, it will be impossible for millions of corporate users to build and operate a versatile BB10 ecosystem. Instead, it will be a case of adopting BlackBerry 10 Smartphones and looking to either Apple or Android for tablet PC needs the kind of fragmentation that’s never been attractive to anyone.
By contrast, being able to stock up on iPhones, iPads and MacBooks that all link seamlessly with each-other remains a far more appealing choice across consumer and corporate circles alike. The same goes for Android devices and to a lesser extent Windows 8/RT/Windows Phone 8.
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