<p>Regional carrier Cincinnati Bell was faced with a problem: Customers were returning too many Android devices, and operating costs were slowly rising as a result.</p><p>Android vs. Alien (305/365) (Photo credit: JD Hancock)</p><p>With smartphone penetration moving past the mass market and into the laggard category, many are getting their first taste of smartphones on free and lower-power Android devices, and they're not thrilled. The core reason for customer device returns at Cincinnati Bell was poor user experience.</p><p>If you've ever handled a prepaid Android device, you should already be familiar with this kind of experiencesoft in the hand, sluggish, crashy, and fragmented (i.e. the apps you want aren't available due to hardware/software constraints). Though these devices are designed for first-time buyers, they present an experience that is ironically hostile to a potentially hesitant newbie.</p><p><a href="http://www.forbes.com/sites/timconneally/2013/05/29/improved-android-user-experience-saves-half-a-million-dollars/">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.marketwire.com/press-release/cincinnati-bell-saved-50000000-using-objective-user-experience-data-reduce-android-device-1795897.htm">Cincinnati Bell Saved $ 500000.00 Using Objective User Experience Data to ...</a> (Marketwire (press release))</p><p>Explore: <a href="http://news.google.com/news/more?ncl=d2gzXMmUjOE1Q0MoiTiuZj40y8LyM&ned=us">2 additional articles.</a></p>