
“What to Watch Now” Combines Personalization with Bringing Viewers the Content They Want as Soon as They Turn on Their TV
TiVo is preparing to launch “What to Watch Now” for iPad. Part of TiVo’s whole-home, multiscreen solution, “What to Watch Now” significantly improves the tablet experience by offering users content “feeds” based on viewership data and personal preferences.
Using “What to Watch Now,” TiVo users are immediately presented with the programing they would most enjoy without surfing channels or browsing a guide. “What to Watch Now” assesses live programs airing within the next 30 minutes against real-time, regional viewing trends and user-defined preferences, to offer tailored entertainment recommendations categorized by genre, in easy to use format.
“What to Watch Now” users select movies and shows from six “feeds” that create a unique, personal and easy-to-use view of what matters most to them that they can watch immediately: Popular on TV
Read also:
TiVo's Next Frontier: What to Watch on Live TV (Variety)
TiVo updates iPad app with feeds on 'What to Watch Now' (CNET)
TiVo Launches 'What To Watch Now' Feature For iOS Users (AppAdvice)
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