Inside the company’s Analog Research Laboratory, where designer Ben Barry is “packaging” Facebook’s corporate persona

Ben Barry

Facebook is, it goes without saying, a digital company. But tucked into its Menlo Park headquarters, is something called the Analog Research Laboratory, founded by a devout hands-on, silk-screen printer and old school graphic designer named Ben Barry.

“I think at Facebook I am mostly perceived as the ‘poster / analog guy’, a reputation I sometimes have to work to overcome, and sometimes use to my advantage,” Barry told me in an email. “I often feel like I have one foot in world of traditional graphic design and print, and another in the world of technology and the internet.”

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